New Supreme
For this project, I had the opportunity to collaborate with rising rap artist Charlea on the visual content for her highly anticipated album New Supreme. I shot the cover photo, capturing the essence of Charlea's bold, confident persona, which perfectly complements the album's themes of self-empowerment and resilience.
In addition to the cover art, I shot a series of promotional videos to help bring the album's release to life. These included a high-energy, paparazzi-style video that showcased Charlea in her element, embodying the lifestyle and confidence of a true "New Supreme." I also shot a Genius-inspired lyric breakdown video, where Charlea offers fans an inside look into the meaning behind her lyrics, providing deeper context and connection to the music. I also shot several in-depth interviews that offered an unbiased review of various songs from the album.
The visual campaign was designed to engage Charlea's audience and build anticipation for New Supreme, combining striking imagery with compelling video content to create a memorable and cohesive release experience.